Samsung’s new OLED TVs are smarter, quicker, and brighter

After Sony not too long ago unveiled its new lineup of Bravia TVs for 2025, Samsung has pulled again the curtain on its 2025 OLED TVs, revealing three gorgeous collection that at the moment are obtainable: the S85F, S90F, and S95F.

All three collection will are available in a number of display sizes and have Samsung Vision AI know-how. This implies the TVs are outfitted with an AI processor for enhanced image and sound high quality, together with One UI Tizen, which Samsung refers to as “the subsequent evolution” of its Tizen OS, a platform that has been working on its TVs for over a decade. One UI Tizen represents a design overhaul of Tizen OS, making the TV’s design language much like that of Samsung’s smartphones, tablets, and watches, offering a extra streamlined expertise throughout its total ecosystem of units.

Samsung additionally guarantees seven years of OS updates for One UI Tizen, so if you are going to buy any of its 2025 OLED TVs, you may relaxation assured they will be supported for a very long time. However with out additional ado, let’s discover Samsung’s three new OLED TV collection for 2025.

1 Samsung S95F collection

Its brightest OLED TVs but

Samsung / Pocket-lint

Samsung S95F 55-inch OLED TV

Samsung’s new S95F collection of OLED TVs is the direct successor to final yr’s S95D collection. The South Korean tech big claims the S95F options its “brightest-ever OLED display” and is now obtainable in three display sizes: a 55-inch mannequin for $2,300, a 65-inch mannequin for $3,200, and a 77-inch mannequin for $4,500. An 83-inch mannequin is anticipated to launch quickly, however no worth or launch date has been introduced.

The S95F collection incorporates Samsung’s OLED Glare-Free know-how, which “just about” eliminates glare and reflections from the screens, together with OLED HDR Professional for improved colour distinction and accuracy. When you’re in search of a TV for gaming, the S95F collection consists of Samsung’s Movement Xcelerator, offering a 165Hz refresh price for clean gameplay at excessive body charges. The TVs are powered by Samsung’s newest NQ4 AI Gen3 processor which “optimizes distinction, brightness, depth and colour throughout each scene.”

Samsung asserts that the S95F collection represents its “greatest OLED but.” The S95F collection is on the market now.

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2 Samsung S90F collection

A strong mid-range providing

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Samsung S90F 55-inch OLED TV

The mid-range S90F collection is considerably of a step-down from the S95F collection, however it stays very spectacular and options a number of premium options that make the TV stand out. This consists of 4K AI Upscaling Professional, which, because the identify implies, enhances every little thing displayed on the display to a 4K decision. The S90F collection is at present obtainable in six display sizes: a 42-inch mannequin for $1,300, a 48-inch mannequin for $1,500, a 55-inch mannequin for $1,800, a 65-inch mannequin for $2,500, a 77-inch mannequin for $3,500, and an 83-inch mannequin for $5,400.

The S90F collection makes use of OLED HDR+, which delivers extra correct colours and deeper distinction by analyzing every scene in a present or film to maximise image high quality. It additionally makes use of Movement Xcelerator know-how for players, however it helps refresh charges as much as 144Hz, which is barely decrease than the S95’s 165Hz. The TVs are powered by Samsung’s newest NQ4 AI Gen3 processor for “unimaginable image and dynamic sound,” and the smoothest Samsung Imaginative and prescient AI expertise.

The S90F collection is on the market now on Samsung’s web site.

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3 Samsung S85F collection

Its entry-level OLED collection has a pair compromises

Samsung / Pocket-lint

Samsung S85F 55-inch OLED TV

The entry-level S85F collection is Samsung’s most reasonably priced new 2025 55-inch OLED TV, that includes an NQ4 AI Gen2 Processor, which isn’t as highly effective because the NQ4 AI Gen3 discovered within the S95F and S90F collection. However, the S85F collection nonetheless offers quite a bit, together with 4K AI Upscaling and Colour Booster Professional, which makes use of AI to investigate scenes and improve colours and particulars.

The S85F collection is at present obtainable in 4 display sizes: a 55-inch mannequin for $1,500, a 65-inch mannequin for $2,000, a 77-inch mannequin for $3,000, and an 83-inch mannequin for $4,500.

For comparability, the 55-inch S95F prices $2,300, and the 55-inch S90F prices $1,800. Thus, there’s an $800 worth distinction between the 55-inch S85F and S95F, and a $300 worth distinction between the 55-inch S85F and S90F.

Samsung claims the S85F collection offers “the identical pure blacks, brilliant whites, and Pantone-Validated colour” as its different 2025 OLED TVs, which is commendable given the S85’s lower cost level. The S85’s Movement Xcelerator can be decrease, providing 120Hz in comparison with the S90’s 144Hz and the S95’s 165Hz. The S85F collection is on the market now.

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