5 unlucky methods YouTube simply is not the identical anymore

Of all of the web-based video streaming platforms out in the marketplace, none are fairly as iconic or pricey to my coronary heart as YouTube is. A pioneering pressure within the early days of the web content material creation and video sharing scene, I’ve witnessed the Google-owned service evolve alongside my very own private progress and improvement.

It is exhausting to consider that the very first YouTube video was revealed onto the positioning greater than twenty years in the past, however that is the truth of the state of affairs — time most actually flies by. Over the course of 20 years and counting, Google has launched, applied, and subsequently deprecated quite a few YouTube features; some are remembered fondly, whereas others are regarded again upon with disdain.

Listed here are 5 basic YouTube options that I personally have nostalgia for, and that I hope to see make a comeback sooner or later sooner or later.

Annotations

Killed by Google on January 15, 2019

Credit score: Pocket-lint / Canva

A few of my earliest recollections of utilizing the web contain watching and interacting with annotation-infused YouTube movies. Annotations have been an early staple of the platform, permitting uploaders to put small blocks of textual content on prime of their revealed movies. These blocks of textual content have been typically used to right typos or inaccuracies, and different instances they included hyperlinks to associated movies or to third-party web sites and assets.

In some circumstances, artful YouTubers even created ‘interactive’ movies utilizing the annotation characteristic, as was the case with choose-your-own-adventure-style movies. Sadly, annotations have been additionally typically used to spam the viewers or for different extra disruptive functions, too.

Google first shut down its annotations editor system again in 2017, after which it fully phased out the feature in early 2019. Apparently, annotations by no means made it onto cell, maybe indicating that the corporate wasn’t too keen on the characteristic to start with (regardless of it being beloved by many customers). At this time, YouTube end screens function the non secular successor to annotations, permitting creators to current fast hyperlink playing cards on the finish of their uploaded movies.

Customizable channel backgrounds

Killed by Google circa 2012

Credit score: Pocket-lint / Canva

YouTube has underdone a number of main design overhauls via the years, every bringing a novel look-and-feel to the platform with modernized UI components and refreshed bells and whistles. Sadly, as YouTube turned extra mainstream within the 2010s, Google more and more ‘corporatized’ the platform with a extra uniform design language and fewer of the whimsy that was attribute of the sooner days of the web.

Previous to round 2012, particular person YouTubers loved extra flexibility in how they may current their channels to the general public, with customization choices that merely do not exist anymore. Maybe most notably of all, most YouTube channels of the time have been outfitted with customized background wallpapers, making for what was a much more expressive and personalised expertise.

Video Responses

Killed by Google on September 12, 2013

Credit score: Pocket-lint / Canva

Video Responses were an early YouTube feature that allowed uploaders to correspond with each other within the type of video-based replies. Launched as a strategy to streamline communication throughout the YouTube platform itself, a video response might be posted in-line whereas watching a video just by clicking the ‘submit a video response’ button. As soon as uploaded, responses confirmed up proper beneath the unique video, in the identical vein as written feedback.

Google sundown Video Responses in 2013, citing a lack of user engagement with the characteristic. The corporate continued to show present uploaded response movies going ahead, whereas encouraging customers to easily publish response movies with descriptions and hashtags to point that they’re supposed as a response to a different customers’ add.

Google+ integration

Killed by Google on July 27, 2015

Credit score: Pocket-lint / Canva

Within the mid-2010s, Google was all-in on social media, trying to determine itself in a market then-dominated by Meta (on the time generally known as Fb). Google’s premier Fb competitor, Google+, finally didn’t seize the eye of a mass viewers, regardless of it delivery with a genuinely progressive ‘Circles’ characteristic for curating buddy teams and for adjusting the visibility of posts.

Previous to throwing up the white flag with Google+, the corporate tried to shoehorn the social community into its numerous providers like Search, Gmail, and Pictures. Within the case of YouTube, Google + integration assumed the type of locking video feedback behind an lively Google+ account, surfacing YouTube feedback onto customers’ Google+ feed, and extra.

In July 2015, Google formally tore Google+ integration out of Google, citing the need to have “every thing in its proper place.” The pre-Google+ YouTube expertise was re-established, and the social community and video sharing platforms went their separate methods. Finally, Google discontinued Google+ for shoppers solely in 2019, after a protracted and drawn-out decline in usership.

Dislikes

Killed by Google on November 10, 2021

Credit score: Pocket-lint / Canva

The latest legacy YouTube characteristic to be included on this record, the removing of video dislikes was (controversially) made by Google back in late 2021. Technically talking, dislikes are nonetheless current on YouTube, however they’re obfuscated by default until you are the writer of the video in query. The thumbs down button itself nonetheless exists, however clicking on it not contributes to any public-facing scale of add recognition.

The like-to-dislike ratio bar stays probably the most iconic components of the normal YouTube expertise, setting the platform aside from most different social websites that solely embody affirmative emotes corresponding to “likes,” “hearts,” and “loves.” I can admire Google’s want to cut back cyberbullying and web dogpiling, however I do not assume it is definitely worth the sacrifice of dropping out on a score system all collectively. Personally, I would be in favor of the corporate bringing again its 2006 – 2010 period five-star score system as a type of center floor resolution.